Give Your Team the Words, Not Just the Tools
Buying software is easy. Selling it well to a corporate relocation client is a different conversation than selling it to a COD residential client. We built both — question banks, positioning, and objection handling — so your reps can hit the ground running from day one.
Two Very Different Conversations
A corporate account and a COD residential client care about completely different things. Your reps get a distinct playbook for each.
Corporate & RMC-Referred Moves
These buyers care about compliance, predictable costs at volume, and proof the move went well across every account. Reps lead with our FIDI/IAM standing, the fact we already work with 85% of Canada's RMCs, and the reportable data each module produces — obligation completion rates, damage rates, and ESG diversion numbers an account manager can put directly into a scorecard. See the relocation management software and global mobility software pages for the full positioning.
COD & Direct-Pay Moves
These buyers are comparing quotes on price. Reps lead with what the competitor with the lower quote doesn't offer: guided self-packing that prevents damage, an honest valuation for what they're downsizing, proactive check-ins instead of silence, and a relationship that doesn't end when the truck pulls away. The pitch isn't "we're cheaper" — it's "here's what you actually get."
Sample Discovery Questions
A short bank of the real questions that surface which module solves a prospect's actual problem — not generic sales filler.
"How many moves in the last year ran into a missed deadline, a fine, or a client who felt blindsided by something they didn't know they had to do?"
"What share of your damage claims come from client-packed boxes versus your own crews? What does that cost you every year?"
"Do you currently offer any support around downsizing or valuing what a client wants to sell or donate — or does that conversation just not happen?"
"How do you currently know which of your clients are anxious or heading toward a bad review — before they actually call to complain?"
"What do you offer a client 60 days after delivery? If the honest answer is nothing, that's the gap these two modules close."
"For cross-border or long-distance moves, what do you currently offer beyond getting the boxes there? How does the family actually learn the new place?"
What Training Actually Includes
A single page per app: who it's for, the one-sentence pitch, and the proof point that closes the conversation.
Two separate discovery scripts, because the two buyers care about entirely different things.
Real pushback, addressed directly — "we already have a CRM," "clients won't pay extra," "our team doesn't have time to learn something new."
Before your first activation, we sit down with whoever's actually selling this and make sure they're ready to use it in a real conversation, not just read about it.
We'll walk your sales team through positioning for both corporate and COD conversations.
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